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"Ajanta launches Apcalis generic Cialis (tadalafil) drug treatment for erectile dysfunction!"Ajanta Pharma Limited: Newsroom > Press Releases New Delhi- June 12,2004 Ajanta Pharma announced the launch of its brand, Apcalis (Tadalafil) in India. Apcalis generic Cialis is the most recently approved prescription medicine for the treatment of Erectile Dysfunction (ED) in men. Currently, the available oral specific medication for management of ED is Sildenafil which is valued at Rs 70 Cr in India. In the case of Sildenafil, the pill has to be taken one hour before, since Apcalis has an advantage over Sildenafil in terms of longer therapeutic window as it acts faster and more importantly can be taken any time up to 36 hours in advance. Given these advantages, Tadalafil gives “freedom of choice” and has been called as the weekend pill. Erectile Dysfunction is a seriously under-diagnosed condition, which largely goes untreated due to embarrassment of patients. It is estimated that about 150 million people suffer from ED and about 9 out of every 10 men do not seek treatment. In India, it is estimated that about 50 million patients suffer from ED. Studies also indicate that men with Diabetes have 3-fold higher incidence of ED and 50% of them develop the condition within 10 years of being diagnosed with Diabetes. Commenting on the product launch, the Regional Director, India operations, Ajanta, said, “Introduction of Apcalis will provide Indian doctors with best-in-class and contemporary therapeutic option for management of Erectile Dysfunction, which also gives greater time window to the patients”. |
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Ajanta Pharma came into being in 1973 as a modest pharmaceutical repackaging proprietary concern. The growth was instant and phenomenal. In the same year, Ajanta Pharma launched its first branded product-Pinkoo Gripe Water. Success bred success, resulting in an extended product line. A full fledged, in-house formulation development division added to the pace of product line expansion. 1990 saw the company making
rapid strides in both OTC and ethical products. Thirty plus. A first-of-its-kind concept that became a successful OTC brand overnight. The result: many more products from the Ajanta fold. Carofit, Rufage, Ocugold, Figurin, Stamina, Trimol,and Livo Plus. The range is extensive with niche markets carved out for each and every one of them. Keeping with its vowed mission of serving the larger community, Ajanta Pharma has been catering to various voluntary organisations and governmental institutions like the UNICEF, UNHCR, Government Health Departments, Defence Services and Hospitals. In a world where healthcare for the weaker sections of the society is a growing concern, Ajanta Pharma has always been ready to extend its hands. Today, we are an ISO certified world class
pharmaceutical company manufacturing and marketing a number of OTC and ethical products, with a market spanning 50 countries across the world. What would explain our phenomenal success in an area where challenges are a way of life?
A single word would do it better: Enterprism. |
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